MWC19 Los Angeles: How AI and machine learning are used in marketing

TechRepublic's Macy Bayern spoke with Tatiana Mejia, director of product marketing at Adobe Sensei, at Mobile World Congress 2019 in Los Angeles about the benefits and uses of artificial intelligence (AI) and machine learning. The following is an edited transcript of the interview. Tatiana Mejia: AI and machine learning is making a difference across the entire journey. When you think about creating, delivering, and optimizing content and then learning from it, understanding what your users' experience is. "What is in this asset? What is in this video? How do I make these tweaks quickly?" "How do I create a different viewpoint on a video?"