Transforming the Shopping Experience Through Machine Learning

Whether Father's Day, Mother's Day, a birthday or simply "just because," buying gifts can feel like counting grains of sand - i.e., it's not easy. Meanwhile, there are 250,ooo--300,000 e-commerce companies in the U.S. all vying for the attention of shoppers. How are consumers possibly expected to decide where to spend their hard-earned money? And how can retailers create a more personalized shopping experience, rather than facing the same demise as the 6,700 retail locations that closed their doors in 2017? In short, the retail sector is in a sticky wicket.