How AI can help health plans become member-centric

Improving the customer experience is no longer an idea that's relegated to the retail or hospitality industries. Now, the idea has gained traction across many industries, including healthcare. For health plans, improving the customer experience and providing member-centric care helps drive member acquisition and retention and improve reimbursement (via a better STARS rating). With so many benefits at their fingertips, why haven't the majority of health plans become member-centric yet? Health plans need to engage both members and providers to deliver on an approach to member-centric care.