The tip of the AI-ceberg: How finance firms can unlock greater value from artificial intelligence

Finance organisations are increasingly turning to artificial intelligence in pursuit of competitive advantage. However, although many firms are achieving successful results from AI projects, scaling up enterprise-wide often remains elusive. Rob Smith, CTO of award-winning cloud services provider Creative ITC, explains how the growing trend of as-a-Service IT models is accelerating digital transformation across the finance sector and enabling IT leaders to unlock greater ROI. Uptake of artificial intelligence (AI) and machine learning (ML) is continuing to rise as financial organisations progress their digital transformation plans. These new technologies offer banking and finance firms new ways to accelerate and improve decision-making and customer service.