The video game industry is finally asking where the women are

Ubisoft is participating in the Women in Gaming Rally at GDC this week. It's one of the first things the 20 or so journalists pooled between the open bar and the canapes on the second floor of Hotel Zetta were told -- mentioned right after the evening's embargo information and just before spokespeople split the reporters into three groups and shepherded them to their appropriate meetings. There were three sessions, each 20 minutes long and covering distinct topics: Online ecosystems, artificial intelligence, and new studio openings. After each session, the groups would rotate to see the next presentation, for an hour total of on-the-record, Ubisoft-centric back-patting and glad-handing. But before any of that, Ubisoft representatives wanted reporters to know the studio would participate in the Women in Gaming Rally at GDC. This was the one hosted by Microsoft and held at the Jewish Contemporary Museum on Tuesday, not to be confused with the Women in Games International networking event sponsored by PlayStation and held at the headquarters of a local non-profit, also on Tuesday.