Guide to AI Strategy for the Market Research Executive

Artificial intelligence is transforming market research. US companies are predicted to spend over $31 billion in 2020 to better understand their customers, their markets, their competitors and the perception of their brand. AI is fueling this increase in spending, up from $16 billion in 2019. Digital transformation initiatives are integrating digital technology into all areas of the business, transforming how the business operates and delivers value to its customers. Since technology is rapidly evolving, this transformation is driven by a cultural change, not a single process or initiative, that requires experimentation, learning and failure.