OracleVoice: What Does AI Have To Do With Marketing?

As a young brand manager at Miller Brewing Company in 1995, I crunched data using Excel spreadsheets, a process not so far away from what's going on at a lot of companies today, I'd wager. What does AI have to do with marketing--a human-to-human endeavor if there ever was one? Consider this noteworthy bullet point in Gartner's "Top Predictions for IT Organizations and Users for 2016 and Beyond." When most people envision AI, they think of game show-playing computers, self-driving cars, or robot armies. Robotics is at one end of the AI spectrum; at the other is what's referred to as "machine learning," the ability to program a computer to recognize patterns and build models that let it make decisions or generate predictions.