It's Time to Get Smart about Your Approach to AI

Most innovation strategies today encompass emerging technologies, including artificial intelligence (AI). As the business advantage of the future, according to 72% of business decision makers recently surveyed by PwC, artificial intelligence and its value are critical concepts for business leaders to grasp. AI is technology that can understand, learn, and then act based on gained or gathered information, holding the potential to transform markets far and wide. Businesses are betting big: 54% of executives in our 2017 Global Digital IQ Survey tell us their companies are making substantial investments in AI today; in three years, that number increases to 63%. The rise of AI comes at a point when many companies already are feeling pressure to reinvent.