Apple blocks ChatGPT-powered email app from the App Store over content rules

Apple has blocked an email app update from entering the App Store because it includes support for ChatGPT, according to a report. While the inclusion of AI isn't strictly the issue at hand, Apple says that the email app's use of it could lead it to generate content that isn't suitable for kids. As a result, the app will need to be given a 17 age rating before it can be released into the app store. The email app, called BlueMail, currently has a 4 age rating. The WSJ (opens in new tab) reports that Apple's concerns are that the use of ChatGPT is unpredictable and that the developer of the BlueMail app would either need to remove it, change the app's age rating, or build in filters that can deal with whatever the AI spits out. "BlueMail's new AI feature uses OpenAI's latest ChatGPT chatbot to help automate the writing of emails using the contents of prior emails and calendar events," the WSJ report notes.