How the best chatbots can simplify the lives of marketers everywhere

When chatbots first came onto the scene, they were nothing more than glorified virtual talking dumpsters. And, left us feeling frustrated and unfulfilled. But, since their first rather underwhelming debut, they've advanced at alarming rates. Today, there are chatbots for practically everything… seriously. But, besides just making our personal lives easier to live, recent advancements in chatbots can also help us at work -- especially from a marketing and sales basis -- literally having the power to transform any small tactical growth team into a robo-powered lead generating juggernaut. But, before we dive into just how dramatic of an impact chatbots can have on our businesses, let's first get a better idea of what a chatbot really is -- because it's a bit ambiguous, don't you think?