BACK TO THE FUTURE: Domino's launches an AI assistant to talk to about your pizza order

Domino's latest technical achievement may well provoke a sense of déjà vu in many customers who used to order pizza by phone. The next time you place an order on the Domino's app or website, you'll be able to talk to a robot that will take the order. DRU Assist is a virtual assistant developed by Domino's in conjunction with voice technology provider Nuance Communications. "DRU Assist is not just a toy. We genuinely see this as a real platform change," Domino's CEO Don Meij said at the company's regular technology showcase in Sydney today.