The Perkuto MarTech Mélange: Embrace the Day

In this week's issue of the Mélange, we'll discuss why it's important to focus on the underlying humanity when stepping up our customer experience efforts, will explain why we'll all want to befriend the new marketing data scientist in the office (if we can find one!), will talk about how to ensure we're getting the most out of our marketing automation platform and will give you the inside scoop on how you can win TEN THOUSAND DOLLARS' worth of consulting, courtesy of the fine folks right here at Perkuto. Got something we should include in next week's issue or consider for a standalone post? Want your business to create better customer experiences so that you can surprise and delight your customers and enjoy all of the benefits that come as a result? Refocus on what's most important, suggests Bruce Temkin in DestinationCRM, which is our collective humanity. While it's tempting to look at business "through a lens or technology or process" Temkin warns, "those are just conduits to the ultimate objective: people." Only by focusing on people's innate needs and behaviors will you'll be able to create meaningful connections.