Lola's Booking Experiment Mixing Artificial Intelligence and Travel Agents Is Live

Many travel agencies are working to better integrate mobile messaging into the travel booking process for clients. But a new service from online travel veterans is looking to take a technology-first approach to providing concierge-like service in the online travel booking space. Lola launches today on the Apple App Store, combining augmented chat with artificial intelligence and a staff of travel agents and customer service specialists to book travel for users. An Android-compatible version will follow before the end of the year. Kayak co-founder Paul English's newest project pairs deep-learning artificial intelligence technology with travel agents and customer service experts in order to present users with a more organic travel booking experience than has previously been available to both leisure and business travelers.