What Is Ubisoft's Sam? Personal Gaming Assistant Added To Ubisoft Club

Ubisoft just made an interesting addition to Ubisoft Club: a personal gaming assistant named Sam that functions just like Apple's Siri but only for Ubisoft's games. On Wednesday, Ubisoft published an introduction to the gaming assistant on its YouTube channel. The video shows a user launching the Ubisoft Club app on his iPhone then pressing the microphone button to talk to Sam. The user asks Sam, "How long have I played'Assassin's Creed Origins,' exactly?" And Sam quickly responds with a very specific answer: "You have played 17 hours and 52 minutes. The ad then shows that Sam does more than just answering questions about game progress. Bayek or Ezio?" Unfortunately, the promo clip jumps to another scene instead of showing which Assassin Sam picked.