50 Best AI Retail Applications - Insider Trends

With that in mind, we've outlined 50 ways in which retailers are putting AI into action, from personalising beauty to forecasting demand. While the predominant function of Sephora's Virtual Artist app is to allow beauty buyers to try on products virtually via augmented reality, the brand recently introduced a colour match tool, powered by AI. This tool determines the particular shade of a product on a photo and suggests similar products available at Sephora that the consumer can then try on and purchase. If there's one sector where AI has been making a lot of noise, it's beauty. Olay's Skin Advisor is an online consultation platform that can tell the true age of a user's skin from a selfie. By using AI to both evaluate and determine problem areas, as well as the overall condition of the skin, it also provides personalised skincare routines and reports.