Marketers should see AI as an opportunity not a threat

Machines are coming for your jobs. While this may conjure up Terminator-esque scenes of red eyed, human shaped, robots pushing you out of your office chair the reality is far scarier. I say machines are coming for your jobs because the disruption to the way marketing professionals work is coming from machine learning rather than physical robots. The threat is invisible to some extent – it's in the ability to process information and complete tasks in a more efficient way than a human being can. But it doesn't have to be scary if you break down what machine learning aims to achieve and the role we have in shaping the capability of artificial intelligence.