How conversational AI fits with hyper-personalized banking

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As the pandemic has propelled digital banking adoption among consumers, it has also created an openness to new types of digital interactions. Banks have taken notice, and as they work to better meet customer needs while operating more efficiently, customer service channels have emerged as an area ripe for automation and enhancement. In large part, conversational AI technology will drive this by providing a digital-first channel for customer service engagement that offsets more traditional in-branch and call center interactions. Conversational AI holds the potential to unlock the hyper-personalized experiences that consumers crave. Here's more on what we expect to see, and how banks can benefit by weaving conversational AI into their digital strategies. A shift away from static information: Traditionally, financial information has been presented in a static view, which forces users to interact in a one-dimensional way.

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