Perpetuating Bias: Why We Should Think Critically About Artificial Intelligence in Marketing

The debate surrounding the use of artificial intelligence in marketing is usually a controversial one. In the eyes of pop culture, advanced technology, like artificial intelligence, evokes views of imminent dystopias. One of the most memorable books I read recently was Dave Eggers' chilling dystopia The Circle, which was released as a movie last month. The story revolves around ambitious young go-getter Mae Holland who joins a growing tech company that aims to complete the "circle" of information sharing (which would eliminate any notions of privacy). This is a world in which advanced technology is a ubiquitous and seamless part of everyday life, so much so that we don't stop to question its existence.