7 Ways Chatbots Can Benefit Your Marketing Strategy

Chatbots, computer programs that mimic conversation with people by using artificial intelligence, "can transform the way you interact with the internet, from a series of self-initiated tasks to a quasi-conversation," The Guardian declared last year. Chatbots have been in use a long time, albeit in different forms. The automated customer-service robots that help navigate you through those seemingly endless phone trees when you call an 800 number were an early form of chatbots. So were the fake accounts that used to spam you on AOL Instant Messenger back in the opening days of the 2000s. Today, chatbots are much more sophisticated and make use of some pretty high-level artificial intelligence (AI).