Should NVIDIA Be Concerned About Amazon's Custom AI Chip?

Amazon was an early adopter of AI, and is working on custom chips that would have the ability to do on-device processing -- or at-the-edge processing -- rather than relying solely on a devices connection to the cloud, according to a report in The Information. Currently, when a user makes a request to Amazon's digital assistant Alexa, the information is transmitted to the cloud, which processes the request and submits a response back to the device. The ability to handle speech recognition locally would improve the response times for any device powered by the digital assistant, including the Echo family of smart speakers.