Bots: The Next Big Thing In Mobile? Not So Fast.

Bots will evolve into a mechanism to help consumers get stuff done both on their mobile phones and with virtual agents (e.g., Amazon's Echo). They will be a tool or an enabler rather than "the next big thing." Forrester recently published a report detailing the future of mobile experiences. In it, we see mobile moving from a collection of apps and web experiences, to the next stage driven by platform experiences. Cortana, Google Now, and Siri have a leg up in the mobile platform wars, but chat platforms will play a critical role in this second stage.