Why better design leads to better AI

As a judge for the newly minted Mobile UX Awards, I get to see and evaluate many different kinds of mobile experiences -- including chatbots. Nearly 10 years after the launch of the game-changing app store, UX designers are programmed to apply app design thinking to just about every mobile experience. But approaching a chatbot like an app is a mistake, because here's the truth: The two aren't created equal. Frankenstein-ing your way to a product will never be a winning formula, so it's critical that UX designers start developing a unique set of design principles for the new conversational paradigm. When it comes to user experience, three core components set bots apart from traditional apps: interface, accessibility, and personalization.