Can Artificial Intelligence Influence Travel? – The KOMPAS Blog

The word Artificial Intelligence has been thrown around in the start-up world over the past few months, with phrases like Machine Learning and Natural Language Processing following shortly after. That said, can these rapidly evolving technologies really be used to influence the travel industry, and if so, by how much? Machine learning, in its many forms, has allowed computers to build an understanding of who we are, by making use of the data that we provide. As a result, advertising has become more specific, algorithms have got more intelligent, and the background processing of mobile applications and computer software has become more tailored to the user. Remember the last time you saw that advert pop up onto your computer screen after having a look for something?