This company is making digital humans to serve the metaverse

In a stark white browser tab, Sam -- a young blonde woman with perfectly shaped lips -- asks me for the solution to 2 2. I immediately think of the infamous Star Trek: The Next Generation episode in which a tortured Captain Picard is shown four lights. If he admits there are five lights, the ordeal will stop. I'm at home, staring at the future face of the metaverse and trying valiantly not to think about memes from a TV show known for its exploration of ethics and humanity. Sam isn't a real person -- she's a digital human created by Auckland-based tech company Soul Machines. Designed to have a short conversation with visitors about herself, she runs on a proprietary "digital brain" and studies my expressions via webcam.