Considering a platform strategy? The time to move is now

Platforms have disrupted industries and made companies like Uber and Airbnb household names. As the concept becomes more entrenched, traditional companies and everyday businesses are looking to capitalize on a platform strategy to innovate new products and services and stay abreast of tough competition. A digital platform is an environment that connects different groups, allowing participants to benefit from the presence of others. Accenture called digital platforms the "most profound and global macroeconomic change since the industrial revolution." Half of companies surveyed by Accenture defined platforms as central to their business strategy, with 40% citing platforms as a critical enabler.