Bumble's Founder Wants to Make Dating Apps Even Worse Than They Already Are

Bumble, the company that distinguished itself from apps like Tinder by creating a "feminist dating app," hasn't done too many favors for that brand recently. Yes, there was the ad campaign that appeared to shame women who choose celibacy--which the company wisely retracted this week. There was also the tentative announcement that Bumble may roll back its defining "women make the first move" ethos. Then there were the strange remarks last week from Bumble founder and #girlboss icon Whitney Wolfe Herd, who informed the audience at Bloomberg's Tech Summit of "a world where your dating concierge could go and date for you with another dating concierge." Naturally, these "concierges" would make use of artificial intelligence software, which users could train by "shar[ing] your insecurities" and thus help to "train yourself into a better way of thinking about yourself," Wolfe Herd claimed.