15 Examples of Artificial Intelligence in Marketing

Predictive analytics allows Netflix to surface and finesse recommendations. This kind of clustering algorithm is continually improving suggestions, allowing users to make the most of their subscription. Under Armour is one of the many companies to have worked with IBM's Watson. The sports apparel company combines user data from its Record app with third-party data and research on fitness, nutrition etc. The result is the ability for the brand to offer up relevant (personalized) training and lifecycle advice based on aggregated wisdom. A 32-year-old woman who is training for a 5km race could use the app to create a personalized training and meal plan based on her size, goals, lifestyle.