Tutorial: Using Amazon ML to Predict Responses to a Marketing Offer - Amazon Machine Learning

With Amazon Machine Learning (Amazon ML), you can build and train predictive models and host your applications in a scalable cloud solution. In this tutorial, we show you how to use the Amazon ML console to create a datasource, build a machine learning (ML) model, and use the model to generate predictions that you can use in your applications. Our sample exercise shows how to identify potential customers for a targeted marketing campaign, but you can apply the same principles to create and use a variety of ML models. To complete the sample exercise, you will use publicly available banking and marketing datasets from the University of California at Irvine (UCI) Machine Learning Repository. These datasets contain general information about customers, and information about how they responded to previous marketing contacts.