Three Ways AI Impacts Marketers' Ability To Create Personalized Experiences

The phrase "artificial intelligence (AI)" carries as much heft as any in our marketing lexicon in 2019. Innovation surrounding AI and machine learning has flourished over the past decade. There is seemingly no limit to the opportunities and potential for AI to impact and improve the customer experience. Despite how far we have come in this area, especially as it pertains to marketing and advertising, we have still only scratched the surface. Consumers can only adopt so much change at one time. Move too slowly and your competition will begin to capitalize on the wealth of data available.