Photographers are obsolete. Are they?
A well known fashion company for which I shot catalogs a few years ago, today no longer uses photographers. Our job is now done by employees who operate robots using iPads. A photographer is unnecessary: the lights are selected from pre-configured lighting schemes and when the photo is taken it's automatically post-produced following the pre-set guidelines. Everything is integrated into the robot's structure. The costs are initially high, but they become small for a company that has a large amount of images to produce.
Oct-3-2019, 13:12:20 GMT
- Country:
- North America
- Mexico (0.05)
- Dominican Republic > Distrito Nacional
- Santo Domingo (0.05)
- North America
- Industry:
- Media > Photography (1.00)
- Technology: