Salesforce.com Could Win Big Betting on Its Einstein AI

Artificial intelligence (AI) is going to become a big part of the customer relationship management (CRM) space in the future. Salesforce.com (NYSE:CRM) estimates that AI-related CRM spending will jump nearly five-fold to $46.3 billion in 2021 from 2016 levels. This is why Salesforce is busy integrating AI features into its services, and its latest addition could help it attack a lucrative niche of the CRM space. Salesforce's Einstein AI platform has caught the limelight because of its ability to predict sales outcomes based on the data fed into it, but it can now do more thanks to a recent upgrade. It is now capable of taking on customer service chores after the addition of the Einstein Bots for Service feature.