What Innovation Looks Like Six Pixels of Separation - Marketing and Communications Blog - By Mitch Joel at Mirum

The truth is that innovation is really hard. And, by "innovation" I mean real innovation. Not a better mousetrap, but something that the market did not know that it needed, that then becomes adopted (and paid for) in a way in which we could have never imagined our lives without it. So, when it comes to innovation, the thought should be less about what companies are producing innovative products and services, but who - really - is doing the next generation of ideation and exploration. The founder, CEO and CTO of SpaceX, co-founder, CEO and product architect of Tesla, co-founder and chairman of SolarCity, co-chairman of OpenAI and - what many may not even remember - the co-founder of PayPal, is thinking on a whole other level.