AI applications for digital out of home advertising - ClickZ

The growing sophistication of digital out of home (DOOH) infrastructure, the explosion of data, and the continued expansion of 5G networks means the industry is in an excellent position to continue to innovate and evolve with a focus on artificial intelligence (AI), and machine learning (ML). Whilst I truly believe that it's the creative idea behind an execution that brings its success, advancements in AI applications for DOOH will enable more intelligent, targeted, data-led campaigns with a multitude of possibilities for intuitive and seamless interaction. The major applications and benefits of AI for DOOH are outlined below, with some cutting-edge examples to demonstrate their impact and memorability. Agile, data-driven campaigns can be triggered across the year promoting different brands or products when the conditions suit. The use of data to contextualize campaigns to the "here and now" means messages can be aligned with consumer mindset in the moment and become useful and relevant. McDonald's used weather data and time of day data to run tactical messages reminding consumers'how long until breakfast finishes' in the mornings, or to promote ice-cream sundaes when the sun was shining.