When I asked ChatGPT to write an article about ChatGPT

Ever since OpenAI's ChatGPT burst onto the scene, it's been the hottest thing on the marketing talk-track since TikTok. But is ChatGPT just the newest shiny object in a digital marketing world chock full of them? Artificial intelligence of various colors and flavors has assisted the marketing world over the last few years from chatbots to marketing optimization tools. Chatbot platforms such as Drift and LiveAgent offer AI-based Q&A; most of the ad buying platforms from Google to Meta feature some form of AI to run more effective media; messaging platforms offer AI features from send time optimization to auto segment-building; and companies such as Persado and Phrasee use AI to optimize language and email subject lines. But with ChatGPT, the AI kraken has been released.