Why data science must stand at the forefront of customer acquisition

Though flashy advertising campaigns tend to get most of the attention, in reality, data science is what will ultimately have the biggest impact in ensuring effective customer acquisition. Just how valuable can big data be for a business? Some analysts believe that simply increasing data accessibility by 10 percent can help the average Fortune 1000 company generate an additional $65 million in income. Quality data can be even more valuable for new startups. When you have a limited marketing budget, you can't afford to let your customer acquisition efforts go to waste -- especially when in many industries, companies spend hundreds of dollars to acquire a single customer.