Google unveils 'AI Mode' in the next phase of its journey to change search

Google on Tuesday unleashed another wave of artificial intelligence technology to accelerate a year-long makeover of its search engine that is changing the way people get information and curtailing the flow of internet traffic to other websites. The next phase outlined at Google's annual developers conference includes releasing a new "AI mode" option in the United States. The company says the feature will make interacting with its search engine more like having a conversation with an expert capable of answering a wide array of questions. AI mode is being offered to all users in the US just two-and-a-half months after the company began testing with a limited Labs division audience. Google is also feeding its latest AI model, Gemini 2.5, into its search algorithms and will soon begin testing other AI features, such as the ability to automatically buy concert tickets and conduct searches through live video feeds.