The state of AI adoption among marketers Aimley.io

Even though the benefits of artificial intelligence are widely acknowledged, a survey performed by Gartner, Inc. shows that the adoption of AI is slow. Only more than 10% of the companies that were surveyed have utilized or deployed AI in their businesses. Furthermore, the role of AI in marketing is more established in the Asia-Pacific region as compared to other areas. Let's take a closer look at what contributed to the current state of AI adoption among marketers. The fast evolution of technology has widened the use of AI for marketers.