Adobe commits to transparency in use of generative AI

Did you miss a session from MetaBeat 2022? Head over to the on-demand library for all of our featured sessions here. Today, at Adobe MAX, billed as the world's largest creativity conference, Adobe announced its commitment to support creatives by ensuring transparency in the use of generative AI tools. In a year dominated by the rise of generative AI tools – such as OpenAI's DALL-E 2, Google's Imagen, Stable Diffusion and MidJourney – Adobe, the world's leading computer graphics software company, said its approach to developing creator-centric generative AI offerings would leverage its Content Authenticity Initiative (CAI) standards and invest in new research to support creatives' control over their style and work. The CAI is an Adobe-led initiative that enables creators to securely attach provenance data to digital content, helping ensure creators get credit for their work and audiences understand who made a piece of content and how it was created.