10 Digital Marketing Trends That Are Totally Transforming The Landscape This Year

In 2017, the digital marketing landscape built itself around video ads, mobile optimization, big data, dedicated apps, SEO audits, high-quality content, and smart machines. As we approach the back half of 2018, let's take a look at the digital marketing trends that are having an influence on this year and beyond. I say AI, and you go'meh!'. Because Artificial Intelligence is already everywhere, right? Well, think on a grander scale. Assistant, Siri, customer service chatbots – you encounter AI on a regular basis.