SearchCap: Machine learning, content marketing & search rankings

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Can machine learning be applied to your PPC accounts to make them more efficient? Columnist David Fothergill describes how he utilized machine learning to find new keywords for his campaigns. Inadvertently ruining your newly redesigned website's SEO can be a nightmare. Columnist Will Scott explains four mistakes you must avoid before you launch.