Google I/O: Instant Apps meld mobile web, Android app experiences

Google is breaking down the walls between web sites and apps in a move that aims to make the two sides of mobile almost interchangeable. For developers, Google's Instant Apps, which were unveiled at Google's I/O conference, the search giant's move offers some interesting possibilities. For Google, breaking down the silos between apps and Web sites means it can bolster monetization. Instant Apps will download just the code needed to complete an action without an app installation. Technically these are deep links.