How A.I. Can Solve The Top 3 Pain Points In Marketing - TOPBOTS

Engineers alone also do not ensure success. Marketing executives agree that domain expertise and business needs should drive A.I. research, not the other way around. "The most important thing is not advanced math models or complicated neural networks," Yulia Khansvyarova of SEMrush clarifies. "The most important part is feature engineering. The more domain knowledge you have, the better. Constantly verify your hypothesis with your end users."