IoT and AI: Improving Customer Satisfaction

True--the Internet of Things (IoT) and artificial intelligence (AI) hold huge promise in helping us better engage and satisfy our customers. But that promise still depends heavily on our ability to process and act on the data we're gathering in a way that is meaningful and positive for our customer base. Research shows that within a few years, 89% of businesses will compete primarily on customer experience. Luckily, in the age of digital transformation, today's start-ups have a whole new world of tools to help them create and maintain the types of relationships their customers so badly want, and in record time. Below, I offer a few tips on incorporating effective, meaningful IoT, and AI into your overall business strategy.