HRS introduces 'augmented artificial intelligence' Buying Business Travel

Hotel solutions provider HRS has introduced rate projection technology powered by augmented artificial intelligence (AAI). The company claims AAI is "superior" to standard artificial intelligence because it runs multiple data models instead of a single routine. Its own models leverage prediction algorithms used by financial institutions, social networks and large e-commerce marketplaces. These models are then combined and validated for accuracy before automation reviews all results and selects the model or output with the least degree of error. HRS says its AAI models are based on machine learning that identifies complex patterns from continuous hotel rate data feeds.