[Case study] How shoppers select stores – just in time for Black Friday!

I, for one, can't wait to fill my plate up with some stuffing. Also, whether you're ready for it or not, the holiday shopping season is almost upon us. In honor of Black Friday this week, let's take a look at why shoppers choose the stores they do. The world of retail is fast-paced and constantly changing, and it can be a real struggle for companies to feel that they're succeeding in this environment. While the key to attracting and retaining customers can change from retailer to retailer, there are some fundamental drivers of customer satisfaction – and dissatisfaction – that hold true for most companies.