The Vision Pro Was An Expensive Misstep. Now Apple Has to Catch Up With Smart Glasses

The Vision Pro Was an Expensive Misstep. Having reportedly shelved work on a cheaper Vision Pro, Apple is apparently pivoting its focus to smart glasses--and hoping it's not too late. If Apple wants to match the grip Meta has on the smart glasses market, it just might have to simplify its face computers. According to an internal announcement reported in Bloomberg by serial Apple leaker Mark Gurman, Apple has deprioritized efforts to make a lighter, more affordable version of its Vision Pro headset in favor of focusing on AI-enabled smart glasses . Apple now seems to be aiming to launch a pair of Meta-style smart glasses in 2027, with another pair featuring a display on the lens aimed for release in 2028--if not before.