Intel Changes Customer Experience with Artificial Intelligence in...

He knows she is comparing prices on Amazon.com, Davis is proud of himself for making it to the register with his purchase and supporting a local business. Yet the 32-year-old admits his shopping is not usually so principled. "If I know I need something specific, I will choose the path of least resistance by purchasing online," he said. Davis found himself in Seattle's Lamplight Books because he doesn't always know what he wants.