How Artificial Intelligence Can Poison or Power Your Brand

In 2011, The Onion aired a satirical news report called "CIA's'Facebook' Program Dramatically Cut Agency's Cost." Ahead of its time, The Onion captured the conundrum that marketers would face in the era of big data and artificial intelligence (AI). In the video, a fake CIA director says, "After years of secretly monitoring the public, we were astounded so many people would willingly publicize where they live, their religious views and political views, an alphabetized list of all their friends' personal email addresses, phone numbers, hundreds of photos of themselves, and even status updates about what they're doing moment to moment. It's truly a dream come true for the CIA." Facebook was a dream come true for marketers too.