Digital marketing trends for 2022

The advent of digital tools has upended age-old processes in marketing and advertising. Digital marketing technology is now a requirement for identifying, attracting, and retaining customers in an omnichannel world. A new e-book from the MIT Initiative on the Digital Economy highlights learnings from the 2022 MIT Chief Marketing Officer Summit held this spring. The topline message to marketing executives: Add data, analytics, and algorithms to better reach socially-linked modern consumers. Here are MIT Sloan researchers' top digital marketing trends for 2022: Today's consumers make brand decisions based on a very broad set of digitally connected networks, from Facebook to WhatsApp, and the mix is constantly in flux.