Is art just for us? Artificial intelligence as the creative's supporting arm

As any creative will know, a significant amount of time is spent on the discovery process, researching and experimenting. This is where AI is poised to make a significant impact, especially when it comes to advertising. For example, companies like Tel Aviv-based Bidalgo, an AI-powered ad automation platform, offer a repository of creative that is continuously uploaded and A/B tested. It uses machine learning for image and video recognition to break down the different variables such as concept and copy, with a view to finding out why we like what we like when it comes to designing future ad creative.